Do your customers divert
product? If so, how much?
Do they forward buy? If so, how much?
How effective are your promotions?
How do you measure your effectiveness with indirect customers?
These are the type of questions you can expect to get real and accurate answers to, for all of your customers both direct and indirect, with the PDM Data Integration Engine.
| If your organization invests in the purchase of syndicated consumption data from either ACNielsen (ACN) or Information Resources (IRI), PDM Business Solutions can effectively deliver alignment of your company's internal data sources with that of your syndicated data supplier. Leverage your current investments in syndicated data to get answers to questions that are otherwise unanswerable. |  |
The PDM Data Integration Engine delivers for the CPG industry full integration of internal client information such as shipments and trade promotion investment with that of externally purchased consumption data (i.e.: ACNielsen or Information Resources Inc.). Data integration of this nature allows for analysis in ways not currently available to most CPG companies.
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PDM Business Solutions utilizes the TDLinx™ best practice methodology for synchronizing data and is the best and only firm in the industry delivering this functionality. |
An implementation of the PDM Data Integration Engine utilizes the TDLinx™ coding system to align hierarchies geographically. Any measures and data sources from both the manufacturer and syndicated data supplier can be combined for any product and time frame(s). Data is presented in user friendly graphical and/or spreadsheet formats for easy and robust analysis.
Expect full service delivery with PDM Business Solutions regardless of the implementation size. Implementations can be scaled to meet budget and time constraints with the opportunity to fully leverage any investment at a later date. The PDM Data Integration Engine will run on any major relational database platform and is available in both client server and web-enabled versions.
| TDLinx | Top |
Trade Dimensions markets TDLinx™, the universal language of stores and accounts, which provides marketers and marketing services companies with codes for every supermarket, mass merchandiser, drug store, club and convenience store, as well as every chain, buying office and grocery supplier. TDLinx codes enables the integration and aggregation of disparate sources of data.
TDLinx is a trademark of Trade Dimensions Inc.